Who We Are

AMINO General Trading was formed in partnership with STARTEEN CO. LTD (brand owner), with the aim to support the worldwide expansion of the MOUNTAIN ROCK brand. Mountain Rock is a brand of passion created by a team of gym enthusiasts and nutritionist experts whose goal is to find the whey protein that can successfully transform your body the way you want to. We understand that everyone has his or her own unique needs when it comes to protein. We won’t stop until you are completely satisfied. Amino General Trading is determined to be a leading importer and distributor of top-quality products in the ME region.

Our Approvals

Approved  – Dubai Municipality
CPRE-2019-052562 & CPRE-2019-052578

Approved –  Thai FDA

Approved – Thai Ministry of Public Health

Approved – Thai Ministry of Industry

Research

With over 2 years of intensive research we invented and developed Mountain Rock a Premium protein supplement brand.
LRE has been formulated based on the latest science and by the research center in Rajamangala University of Technology Lanna and we are the first to deliver to you.

Manufacturing

Mountain Rock is manufactured in GMP and HACCP facilities meaning that all ingredient and final products are rigorously tested and validated clean and safe. No Amino spike used in our product.

Certifications

Certified – ISO9001:2015

Certified – Good Manufacturing Practice (GMP)

Certified – Hazard Analysis and Critical Control Points (HACCP)

Certified – Halal

Our Awards

Gold medal | Chinese Innovation and Invention    Society (CIIS)

Gold medal | Iraqi Forum of Inventors

SILVER MEDAL | ARCHIMEDES 2019

Certificate | ECOLE MAROCAINE DES SCIENCES DE L’INGENIEUR, Morocco School of Engineering Sciences, Casablanca, Morocco

About Mountain Rock

Mountain Rock is determined to be ASEAN’s leading producer and distributor of the top-quality products crafted by Thais. Our brand philosophy is to ‘rock your life,’ daring everyone to not only experiment and engage in new experiences but also have the courage to follow one’s dream and improve oneself. Aiming to become a customer-trusted and internationally recognized brand that continues to offer quality active health lifestyle choices to our customers.

The Mountain Rock Whey is a brand of passion created by a team of gym enthusiasts and nutritionist experts whose goal is to find the whey protein that can successfully transform your body the way you want to. Increasing strength and intensity is also our priority. We understand that everyone has his or her own unique needs when it comes to protein. We won’t stop until you are completely satisfied. No matter what your goal. Mountain Rock Whey can elevate your performance.

This is a marriage between the brand’s emotional value and functional benefits. To represent Mountain Rock, we need to show a connecting point between the brand itself and each consumer’s realistic goals, supported by five brand pillars, the Mountain Rock Way.

BRAND PILLAR

The ultimate goal behind the creativity we put into the brand is to tap into the true potential of whey protein. Whatever lifestyle you lead, you can reach the best fitness outcomes with the one-stop product capable of meeting all your needs and making all the difference.

The brand’s solid foundation is reflected through its creators whose knowledge, understanding, experience, and highest level of care dedicated to every component bring about the safe, top- quality product that gains the customers’ trust.

Like every journey, taking oneself to a higher-level goal requires dedicated perseverance. Yet, we should remember to also take pleasure in what we have encountered along the way. What we never neglect is waking up happily to a delightful cup of tasty whey. Designing a scrumptious protein drink that tell stories where everyone can fully immerse in the Asian delicacy is our specialty.

From pieces of land from which everything we do started, to the locals who add value to the main ingredients in our world-class quality product to tea leaves rife with civilization, it all began with the rice-farming wisdom which allows seeds to grow through generations of agricultural lives on the plateaus for hundreds of years. We are proud to represent and pass on these treasured values to the world.

The art of self-care is not limited to the product. We seek to invent and develop the serving formulas that help you achieve your goal in a more meaningful way. Understanding individual differences, we are also aware that whey consumption is not only about building muscles or burning calories to keep in a good shape. It is therefore our attempt to come up with the serving formulas that are keys to a confident- looking and strong physique that uniquely suits you.

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